THANKSGIVING COMES FIRST

Yes, boys and girls, it's time once again for my annual imitation of Sisyphus. It's time to roll the Thanksgiving Comes First boulder up the mountain of Christmas advertising that seems to inundate us earlier and earlier with each passing year.

(I ask indulgence from my Canadian, European, and other non-US readers. Much of this will mean little to you, but it's very important to me. If it's any solace, I'll be glad to listen to you go on about how, say, Guy Fawkes Night isn't what it used to be, or why we should celebrate our Thanksgiving in October like some of you do.)

I do this same thing, around this same time every year, because I am eternally optimistic. I truly believe that the cheapening of our holidays can be stopped. Do I believe it will happen right now, because of this post? Hardly. I've done the same sort of thing for six years now, with limited success. It could happen eventually, though. It will take your help, and help from your friends, and then help from their friends.

I'm extremely gratified that many of you, in years past, have joined in the effort. Perhaps you'll find some entertainment in doing so again this year? I hope so.

If you'd consider helping in any of the ways outlined within the body of what follows, I thank you most sincerely.

First, some old fart reminiscing, then some suggestions.

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When I was a kid, Christmas was magical. The lights were colorful and amazing, making the night a warm, bright, wonderful place to be, even if it was 20 degrees outside and the snow was up to your waist. If you're old enough, you'll recall that Christmas carols gave you the same sorts of butterflies in your stomach that would be associated with love at a later time in your life. Cities and towns put up decorations on the main streets, with the larger municipalities erecting lovely Christmas trees in central spots.

All of the above worked, on a spectacular level, because it happened at an appropriate time and was limited in duration. No retailer (or city, or homeowner) dared breach the unofficial line of demarcation – Thanksgiving. It was an unwritten rule that one holiday would play out completely before speaking of another was allowed.

Now? Few retailers care. Whatever you can peddle, whenever you can peddle it, is the mantra. It matters not a whit how many people’s memories are trampled, nor how irreligious the displays and advertisements. The only thing that counts is that ledgers get into the black. Restraint and taste are passé. It seems the more outrageous the spectacle, the better for the bottom line.




Make no mistake about it: I’m a capitalist. I’m all for everybody making as much money as they can, as fast as they can, in whatever way they can, so long as nobody is physically hurt in the process. I’m not looking to enact laws against early Christmas advertising. What I am in favor of is standing up and being counted. That's fair. Opinion can drive a market in the right direction without resorting to the force of government intervention. If you decry this incursion upon our holiday ground as much as I do, I hope you'll join me in raising a slight ruckus. My hope is that we make enough noise to affect the situation. If we can’t, then I suppose we deserve this deplorable state of affairs.

I’m going to give it a try. I hope you'll help.

If you believe, as I do, that Thanksgiving should play out fully before Christmas season begins; that Christmas carols should not be heard on the radio before at least Thanksgiving evening; that advertisers who dare to encroach upon Thanksgiving - or, God help us, Halloween - should be told in no uncertain terms that you despise their hideous advertisements and that you will not shop at their establishments unless they cease and desist; that malls who put Santa Claus on display before Veterans Day should be ashamed of themselves; then please consider doing something about it.

Should you be as depressed as I am, concerning Christmas schlock, please post a "Thanksgiving Comes First" entry on your blog. Write from the heart. Everybody who visits your blog will find out how you feel. My guess is they'll agree with you. If you invite them to write a blog about it, perhaps they will. And maybe they'll ask their friends, and so on. If enough of us do this, we might have some success.

Please title your post "Thanksgiving Comes First". If we all do that - use the same posting title - it will make a bigger impact. If you wish to reference this post, or other posts with a similar title, please do so. It isn't mandatory, of course. I'm not looking to drive people to this blog. I'm only trying to make a bit of difference concerning something that truly rankles me.

[This cartoon is a favorite, so I choose to run it even though I don't know whose original property it is. If you are the artist, or know who the artist is, I'll gladly give a great big link, and credit.]

If you wish to use the snazzy graphic at the top of this page, or any of the other original graphics here, either on your blog entry or as a semi-permanent graphic on your sidebar, please feel welcome to do so. I'd appreciate it. Having a visual symbol that folks see repeatedly would be a big help.

Following are my most personal reasons for wishing to see something positive occur. Yours certainly don't have to match mine, by any means.

I'm a Christian, so I have more than an annoyance factor at work here. I think that cheapening the holiday, by expanding it beyond reasonable bounds, does a world of disservice to my religion. It gives people a false view of it, by making Christmas seem just a huge greed-fest. However, if you aren’t a Christian, your take on matters is certainly as important. If you're Jewish, for instance, or maybe a Muslim, it might make you mad to see some of your own holy days being given short shrift because of this overkill. If you're an atheist? I imagine it doesn't make you happy to be bombarded by this stuff. Whatever your reasons, please consider telling the world that you've had enough.

(I'm not encouraging obscenity, but I won't discourage it, either. Make it funny, or use it to emphasize a point, but I’d prefer that you don’t be gratuitous just for shock value. Obscenity always works better when it is an organic part of the whole. Be creative.)

Here's my latest idea: I think a good value, given to merchants who forgo early advertising, would be a nice and proper thing to offer. For instance, Nordstrom's is a retailer that specifically advertises that they will NOT be filling the aisles with Christmas merchandise until after Thanksgiving. God bless them! We should, at the least, give credit to such retailers.

Better yet, offering the combined readership of ALL OF OUR BLOGS, as a potential source of advertising for retailers who agree not to give the short end of it to Thanksgiving, might be something that carries actual weight. If we could give FREE ADVERTISING ON OUR BLOGS to those who solemnly swear to hold in abeyance the tinsel and trees and carols, until after Thanksgiving, do you think that might make a difference? I'm willing to offer my blog space to any retailer willing to make that promise. I'll give you a full-size ad, for one day, where my prose usually runs, if the ad includes something to the effect that you promise to not have Christmas merchandise on your sales floor prior to the day following Thanksgiving. There may be a number of other bloggers willing to do the same. Contact me at suldog@aol.com, if interested in either offering your blog space or taking advantage of my (our?) offer.

(I've always considered it nicer to offer incentives than to promise punishments.)

So, to reiterate:

If you believe as I do, that Thanksgiving Comes First, then please let your readers know where you stand.

If you post a "Thanksgiving Comes First" entry to your blog, please let me know by leaving a comment here. Next week, I'll write about this again. If many of you join in, it will be a joyous post detailing all of the successes, pointing folks to all of the other blogs, including yours, that have decided to fight the madness. If it turns out to be a dismal failure, I'll write about that, instead.

(Image courtesy of Thanksgiving Corner)

In order for this thing to have any real effect, it has to keep spreading via others. While I truly LOVE anything you do in response, we have to ask others to do the same. If we don’t, then we’re just ranting. While that's certainly fun, it doesn’t accomplish as much as making our feelings known and also getting others to make their feelings known.

I firmly believe – and I’m sure you do, too – that the great majority of people are sick to death of the way Christmas has been commercialized. I’d be willing to bet that whenever you talk to anyone about this stuff, they almost always say, "Yeah, that's how I feel, too!"

Don’t you think we hold the majority opinion on this? If there were some way we could vote on it, wouldn’t we win easily? I sure think so. I think that for every person who loves hearing Christmas music at the beginning of November, there are ten of us who want to blow up the radio it’s playing on. I know that’s the way I feel. And I really, truly LOVE Christmas music. I honestly do. I own some 35 or 40 CDs full of Christmas music. But it has its place, and November (or, God help us, October) really isn’t it.

Are we tilting at windmills? I’d like to think we're not. The response in previous years, from all of you kind folks, gives me hope.

Sooner or later, if we speak up and ask others to do likewise, I honestly think we can have some effect. I’m not saying that we’ll bring the corporate world to its knees, nor is that even slightly what I hope we accomplish. This isn’t a power trip. But, if we can get them to ramp it down a bit, that would be an accomplishment of which we could be proud.

What this is all about, truly, was brought home to me while watching an episode of Mister Rogers.





On one of his shows, Fred was explaining the concepts of noisy and quiet. In order to illustrate the difference, he took his television audience to see a musician friend of his.

Fred had the musician, a percussionist, play his many instruments. Some were very loud, while others were soft and gentle. Afterward, Mister Rogers looked into the camera and spoke. He said, "In music, the silences are just as important as the loud parts."

The silences are just as important as the loud parts.

That’s a very profound statement. It’s true, isn’t it? Without the silences, it’s all just noise. The silences – the pauses, the gaps, the unfilled spaces – are what give the notes their power and meaning. And when it comes to a holiday, the silences – the quiet times preceding (or even within) the holiday – are extremely important. They give the celebration its power and meaning. That’s why I care so deeply about this. We all need some silences. They’re just as important as the loud parts.

Please keep writing, as well as asking your friends to write. Maybe send off a letter or two to your local newspapers. I've had a couple published, and some of you are much more eloquent than I am. Let us know what sorts of responses you receive. As promised, I’ll list (and link to) all of your blogs come next week.

For now, Google the phrase "Thanksgiving Comes First" and you'll find some past postings. Even that simple act, in and of itself, helps to spread the message. Getting many hits on Google, for the phrase, will bring it to the attention of some more good people.

Thank you for listening. God bless you if you help.